Mara Fernandes Sindaco
Computer Scientist
Maputo,MPM
Summary
Experienced Commercial Leader with a demonstrated history of working in the telecommunications industry and a brief challenge on the broadcast media industry.
Strong Knowledge of product creation, digital platforms and trends, customer life cycle, sales and marketing.
Skilled in Service Delivery, Analytical Skills, Risk Management, Project management, Strategy design and implementation and number budgeting and forecast.
Overview
3
3
Languages
10
10
years of post-secondary education
8
8
years of professional experience
Work History
Executive Head of Digital and VAS
Vodacom Mozambique
11.2019 - Current
- Develops and Delivers on Vodacom Mozambique’s Digital and VAS strategy;
- Delivers digital, VAS and data revenues for Vodacom through proposition development, business case design and assessment and overall product performance management;
- Manages revenue trend and mix by developing targeted propositions on al digital channels;
- Develops Go to Market practices in local market to ensure improved customer experience;
- Manages and Drives Key Digital Partnerships.
Head of CVM
Multichoice Mozambique
05.2019 - 10.2021
- Delivered the CVM strategy that drove and enabled Customer value an company targets and objectives, translating organizational strategy into meaningful operational targets and strategic focus areas;
- Designed, developed and implemented upsell, prevention and win back initiatives with the aim of achieving growth targets;
- Drove the implementation of innovative projects with a clear vision of Customer Base management;
- Forecasted subscriber movement and projected targets to achieve;
- Managed Customer Active Days Ratio;
Executive Head of CVM & Analytics
Vodacom Mozambique
04.2018 - 05.2019
- Built strategy for own portfolio and worked on prioritization and integration with other areas for consolidated delivery of company objectives;
- Coordinated the implementation of all Customer Value offers and below the line marketing;
- Analyzed trends to understand Market behaviors and find new opportunities for growth;
- Optimized Products and Services to improve customer experience on the whole customer lifecycle;
- Implemented new products & services based on Machine Learning and Big Data Techniques;
CVM Manager
Vodacom Mozambique
01.2016 - 04.2018
Billing Aplications Team Leader
Vodacom Mozambique
05.2015 - 01.2016
- Integration between various billing platforms and third party systems & Transaction and Payment Processing;
- Monitoring and Troubleshooting of Interface platforms & Applications on the Billing Portfolio.
Education
Post Graduate - Computer Science
ISCTEM And Universidade Nova De Lisboa
11.2016 - 11.2019
MBA - Marketing Excellence
IE Business School
05.2018 - 10.2018
Degree - Computer Science
ISCTEM
02.2008 - 11.2013
Communication Sciences
09.2010 - 09.2011
Skills
Strategic
Accomplishments
- 76% YOY growth of Digital Revenue (VM)
- Tripled CVM Revenue Contribution (VM)
- Doubled uptake of personalized offers on inbound channels ( 4% to 10%) reducing communication costs and improving customers experience (VM)
- Delivered campaigns generating incremental revenue to company in less than 2 months (MCM)
Timeline
Executive Head of Digital and VAS
Vodacom Mozambique
11.2019 - Current
Head of CVM
Multichoice Mozambique
05.2019 - 10.2021
MBA - Marketing Excellence
IE Business School
05.2018 - 10.2018
Executive Head of CVM & Analytics
Vodacom Mozambique
04.2018 - 05.2019
Post Graduate - Computer Science
ISCTEM And Universidade Nova De Lisboa
11.2016 - 11.2019
CVM Manager
Vodacom Mozambique
01.2016 - 04.2018
Billing Aplications Team Leader
Vodacom Mozambique
05.2015 - 01.2016
Communication Sciences
09.2010 - 09.2011
Degree - Computer Science
ISCTEM
02.2008 - 11.2013
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