Corel Draw
Leila Amade
Head Of Business Development And Administration
Maputo,MPM
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Ability to quickly grasp new ideas and concepts, collaborate with cross-functional teams and be innovative in problem solving has been the key to achieving an outstanding track record of success in a competitive multi-national landscape.
Strengths includes solid business acumen, insight into consumer behaviors, specialization in digital marketing strategies in emerging markets, one decade of B2B experience garnered mostly in Financial institution, nonprofit organizations and in advisory services, an excellent academic record and strong in leadership and coaching skills.
Overview
22
22
years of professional experience
3
3
years of post-secondary education
1
1
Certification
5
5
Languages
Work History
Head of Business Strategy, Finance and Admin
Rovuma Segurança
Maputo
01.2020 - Current
- Organized and detail-oriented with a strong work ethic.
- Supported pension program rollout following targeted analysis and research
- Drove customer satisfaction through proactive account management and tailored solutions development
- Skilled at working independently and collaboratively in a team environment.
- Implemented effective sales strategies to drive business growth and profitability
- Ensured compliance with local, state, federal tax regulations; timely filing of all required documents, mitigating potential penalties or fines
- Managed budget planning process, allocating resources effectively across various departments and initiatives for optimal ROI
- Negotiated favorable terms with vendors, resulting in significant cost savings for the company
- Prepared and managed large capital expenditure budgets to effectively handle infrastructure investment and long-term operations
- Improved financial forecasting accuracy, utilizing advanced analytical models
- Collaborated with cross-functional teams for strategic business planning and growth initiatives
- Reviewed documentation and identified financial discrepancies where applicable
- Developed comprehensive financial reports for executive decision-making support
Head of Sales, Brand and Marketing
FNB Moçambique
Maputo
06.2009 - 02.2020
- Spearhead marketing, brand, and corporate reputation for FNB Mozambique.
- Provided strategic leadership on marketing and communication
- Developed and maintained a distinctive, differentiated and engaged brand proposition.
- Deployed Marketing strategies aligned with the business objective.
- Implemented and drove Innovation Strategy
- Provided business intelligence and analytics.
- Produced monthly EXCO reports.
- Elaborated quarterly Board reports.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Established and cultivated solid business relationships with new or existing customers.
- Managed departmental budget to ensure efficient and effective use to drive Return on Investment.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Assisted sales team members in developing customer relationships, and building customer loyalty.
- Maintained up-to-date knowledge of products and services offered to customers.
- Provided leadership, guidance and direction to sales team members, offering assistance with any need at any time.
- Improved productivity of customer service team by leading training initiatives and revamping schedules.
- Developed and implemented strategies to increase sales and improve customer service.
- Performed supplier risk evaluations and supported regulatory inspections.
- Developed and enforced policies and procedures for compliance with company policies.
- Monitored daily sales performance and provided feedback to each team member.
- Developed a positive image for the brand through PR and integrated 360 degree marketing initiatives.
Senior Marketing Coordinator
KPMG Mozambique
Maputo
05.2006 - 05.2009
- Researched and coordinated Top 100 companies survey
- Determined customers' needs and provided brand awareness and recommendations to fulfill requirements.
- Created and launched campaigns across traditional channels to drive sales.
- Collaborated with design team to create visuals for various marketing campaigns.
- Conducted market research and analysis to identify consumer trends and preferences.
- Managed budget for marketing initiatives, carefully keeping spending within allocated limits.
- Distributed advertising and marketing collateral to store locations.
- Analyzed industry trends and benchmarked competitors to inform marketing strategies.
- Strengthened outreach by coordinating events to maximize marketing initiatives.
- Developed marketing materials, collaborating with colleagues to maintain consistent brand voice.
- Developed and implemented comprehensive marketing strategies to increase brand awareness and customer acquisition.
- Continually maintained and improved company's reputation and positive image in markets served.
- Improved website visibility through development and implementation of SEO strategies.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Wrote and distributed press releases to increase brand visibility.
- Increased brand awareness by developing and implementing strategic marketing campaigns
- Streamlined internal processes for project management, improving efficiency across the department
- Managed cross-functional teams to successfully execute integrated marketing initiatives
- Consistently met deadlines while juggling multiple priorities, ensuring timely delivery of high-quality work products
- Championed a customer-centric approach to marketing communications, resulting in improved satisfaction scores from clients and prospects alike
- Mentored junior team members, fostering a culture of continuous learning and professional development within the marketing department
Administrative and Logistics Officer
ICAP, MSPH MOZAMBIQUE LLC
Maputo
01.2004 - 02.2007
- Managed functional areas of logistics.
- Collaborated with project managers to discuss procurement, logistics and service requirements for optimized purchasing power.
- Delivered logistic support to leverage existing resources with cost-effective savings.
- Tracked assets disposal and determined IOM's best interest to upgrade inventory list.
- Analyzed procurement requests to identify service providers' information with performance, quality, and prices to determine transaction requirements.
- Supervised logistics functions and operations.
- Conducted audits to improve office logistics practices and procedures.
- Generated payments for program-related activities to keep accurate records of financial expenditure.
- Provided procurement of goods, provision of transportation services, tracking of movement and change to support safe and secure operations.
- Provided support to executive staff members.
- Generated donor reports to propose and implement strategic adjustments towards increasing donor participation and accuracy of solicitation procedures.
- Coordinated driver dispatch to accomplish daily delivery requirements.
- Developed and maintained knowledgeable and productive team of employees.
- Organized records of vehicles, schedules and completed orders.
- Reviewed established business practices and improved processes to reduce expenses.
- Negotiated contracts with outside providers and rates for facility leases to minimize costs to company.
- Secured discounts from third-party logistics service providers to deliver substantial cost savings.
- Trained new staff on job duties, company policies, and safety procedures for rapid onboarding.
- Created and enforced detailed organization processes to increase quality and service standards.
Accountant Assistant
Kawena Distributors
Johannesburg South
01.2002 - 01.2004
- Communicated with suppliers to reconcile invoice payments.
- Monitored status of accounts receivable and payable to facilitate prompt processing.
- Answered phone calls regarding financial matters such as payments due.
- Provided clerical support to all accounting professionals in department.
- Used spreadsheets to track data and produce charts.
- Helped prepare month-end, quarterly and year-end closings.
- Organized office systems to maximize efficiency and completeness of records.
- Documented business expenses and sales.
- Reconciled company accounts for credit cards, employee expenses, and commissions.
- Maintained detailed financial records of accounts receivable and payable status and bank reconciliations.
- Completed financial reports, providing insight into performance, operations, and cash flow.
- Processed payroll by validating work hours and attendance of employees.
- Maintained accurate and complete documentation to facilitate accounting and filing functions.
- Assisted with monthly and quarterly income statements, balance sheets and cash flow reports to inform decision-makers.
Education
Oxford Brookes Honors Degree - Marketing And Business Management
Damelin Degree Campus
Johannesburg, Randburg 02.1999 - 02.2002
Skills
Strategic and financial planning
Business Development
Strategic Marketing
Media Strategy
Business Metrics
Leadership
Strategic Communications
Strategic Marketing
Brand management
Digital Marketing
Crisis Management
Cultural Change
Behavioral analyst
Process implementation
Understanding of business functions
Business opening and closing proficiency
Offensive and defensive strategy
Budgeting and finance
Business policies and procedures
Software
Navision
Photoshop
Certification
Certified 'Business and Executive Coach
Accomplishments
- Lead the team that launched the Top 100 Company's survey which is a very well-known and recognized magazine in country and used by investors
- Won at FNB group the spirit of Innovation – Annual Innovation awards
- Positioned FNB brand in Mozambique
- Proven competency in brand expansion
- Taking the FNB brand from the 16th position in the market to the 6th position
- Successful coordinated the annual banking survey for 3 consecutive years
- Resolved product issue through consumer testing.
- Restructured Rovuma Segurança within 6 months
Timeline
Head of Business Strategy, Finance and Admin
Rovuma Segurança
01.2020 - Current
Head of Sales, Brand and Marketing
FNB Moçambique
06.2009 - 02.2020
Senior Marketing Coordinator
KPMG Mozambique
05.2006 - 05.2009
Administrative and Logistics Officer
ICAP, MSPH MOZAMBIQUE LLC
01.2004 - 02.2007
Accountant Assistant
Kawena Distributors
01.2002 - 01.2004
Oxford Brookes Honors Degree - Marketing And Business Management
Damelin Degree Campus
02.1999 - 02.2002