Summary
Overview
Work History
Education
Skills
Hobbies and Interests
References
Skills
Certification
Timeline
Generic

Ford Stafford Buhoma

Dar es Salaam

Summary

Dynamic marketing professional with extensive experience at Telecom Industry, specializing in Customer Value Management and data-driven campaign strategies. Proven expertise in SQL and cross-functional collaboration, driving significant improvements in customer engagement and revenue growth. Adept at leveraging advanced analytics to optimize marketing initiatives and enhance customer lifetime value.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Manager: Campaign Operations and Execution

Vodacom Tanzania Plc
Dar es Salaam
11.2022 - Current
  • Develop a comprehensive Customer Value Management (CVM) strategy that outlines specific objectives, key performance indicators (KPIs), and targeted outcomes. This strategy should align with overarching business goals and prioritize initiatives aimed at maximizing Customer Lifetime Value (CLV) and customer revenue contribution.
  • Leverage insights from data analysis to design targeted campaigns aimed at increasing customer lifetime value. Personalize marketing efforts, product recommendations, and promotional offers to cater to the unique needs and preferences of different customer segments.
  • Foster collaboration between various departments, including marketing, sales, customer service, and product development, to ensure alignment and synergy in CVM initiatives. Encourage cross-functional teams to share insights and collaborate on strategies to enhance the overall customer experience.
  • Establish mechanisms for ongoing monitoring, measurement, and optimization of CVM initiatives. Regularly review performance metrics and customer feedback to identify areas for improvement and adjust strategies accordingly.
  • Invest in building robust data infrastructure and analytics capabilities to gather, process, and analyze customer data effectively. Implement advanced analytics techniques such as predictive modeling and segmentation to gain deeper insights into customer behavior and preferences.
  • As a leader, champion the adoption of CVM and data-driven decision-making principles across the organization. Lead by example, demonstrating a commitment to embracing innovation and driving business transformation to maximize customer value.

Consultant

Vodacom Mozambique
Maputo
05.2025 - 06.2025
  • Experience sharing on one-to-one segmentation and customized marketing that may be executed internally with minimal dependence.
  • Give instances of real-world applications and success stories of companies that have effectively used one-to-one offer segmentation to achieve notable business results. Highlight the challenges faced, strategies employed, and outcomes attained.
  • Develop and launch a tailored channel that allows customers to get offers according to their spending behavior.

Specialist: Campaign Operations and Execution

Vodacom Tanzania Plc
Dar es Salaam
12.2018 - 10.2022
  • End to end Designing, Creation, and execution of below the line products (Just for You) based on customers spending behavior Using Machine Learning Smart Segments (MLSS) to maximize customer lifetime Value.
  • Work closely with stakeholders to understand campaign objectives, target audience, messaging, and desired outcomes. Develop a comprehensive campaign plan that outlines timelines, deliverables, and key performance indicators (KPIs) to measure success.
  • Determine the most appropriate channels to reach the target audience, such as digital, SMS, Flash and Integrate multiple channels seamlessly to maximize reach and engagement.
  • Oversee the execution of the campaign, ensuring that all elements are implemented according to the plan and timeline.
  • Continuously monitor campaign performance using relevant analytics tools and metrics. Identify areas of improvement and optimization based on real-time data insights. Make necessary adjustments to tactics, messaging, or targeting to enhance campaign effectiveness.
  • Generate regular reports to track campaign performance against KPIs and objectives. Provide insights and recommendations based on data analysis to stakeholders for future campaign planning and decision-making.
  • Conduct a thorough post-campaign evaluation to assess the overall success and impact of the campaign. Analyze results, gather feedback, and document key learnings for future reference and improvement.
  • Drive CVM KPI’s Target including Customer engagement, Revenue & Conversions.
  • Develop product basing on the problem statement.
  • Provide Product solution preposition strategy and design.
  • Internal and External Vendors management.

Consultant

Vodacom Lesotho
Maseru
01.2021 - 03.2021
  • Knowledge sharing on Machine Learning Smart Segmentation to deliver maximum value.
  • Create educational materials such as presentations, case studies, that explain the concept of Machine Learning Smart Segmentation in a clear and accessible manner. Use examples to illustrate key concepts and demonstrate practical applications.
  • Organize workshops or training sessions where participants can learn about Machine Learning Smart Segmentation. Encourage interactive discussions and Q&A sessions to address specific questions and challenges.
  • Share real-world use cases and success stories of organizations that have implemented Machine Learning Smart Segmentation to achieve significant business results. Highlight the challenges faced, strategies employed, and outcomes achieved.
  • Design and Launch Smart segments logic on Machine Learning.

Discover Graduate

Customer Value Management
10.2016 - 11.2018
  • Getting an overview of CVM principles, concepts, and importance in driving business growth and profitability.
  • Understanding key components of CVM, including customer segmentation, value proposition development, relationship management, and retention strategies.
  • Introduced to relevant technology platforms, tools, and software applications used in CVM initiatives, such as automation platforms, and data analytics tools.
  • Regularly update and expand the learning platform with new content, resources, and insights to keep pace with evolving trends and advancements in CVM.

Branch Manager

OLOTU Trading Company Limited
11.2015 - 09.2016
  • Conduct comprehensive market research to identify emerging trends, consumer preferences, and competitive landscapes within target markets.
  • Evaluate potential market opportunities based on factors such as market size, growth potential, competitive intensity, and investment requirements.
  • Develop a strategic plan outlining investment objective, target markets, entry strategies, resource allocation, and timelines.
  • Generating financial reports for management to review and decision making.

Education

MBA -

Eastern and South African Management Institute (ESAMI)
05.2025

BSc - Actuarial Sciences

University of Dar es Salaam (UDSM)
07.2015

Advanced Certificate of Secondary Education (ACSE) - Advance Mathematics, Economics and Geography

Minaki High School
02.2012

Certificate of Secondary Education -

Agape Lutheran Junior Secondary School
10.2009

Skills

  • Pentaho Data Integration
  • SQL
  • Microsoft Excel
  • Microsoft Word
  • Microsoft PowerPoint
  • Data analysis
  • Generative artificial intelligence
  • Product development and management
  • Cross-functional collaboration
  • Project management
  • Vendor management
  • Team leadership
  • Problem-solving

Hobbies and Interests

  • Reading
  • Football
  • Gaming

References

  • Gemma Kamara, Vodacom Tanzania PLC, Head of Pricing and Customer Segments, +255754711040, gemmyk2018@gmail.com
  • Thomas Benjamin Lyimo, NMB Bank PLC, Senior Manager, Insight & Pricing, +255757555412, thomas.benjamin@nmbbank.co.tz

Skills

Pentaho Data Integration, SQL, Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Data Analysis, Generative Artificial Intelligence (GenAI), Product Development and Management

Certification

1. New People Leader issued by the Institute of Leadership, June 2023

2. Product management: understanding and developing customers issued by Skillsoft, February 2025

3. Predictive analytics: predicting responses to marketing campaigns issued by Skillsoft in February 2025

4. Technical Product Management: Market Research and Customer Insight, issued by Skillsoft in March 2025

5. Generative AI and its impact on everyday business issued by Skillsoft, November 2024

Timeline

Consultant

Vodacom Mozambique
05.2025 - 06.2025

Manager: Campaign Operations and Execution

Vodacom Tanzania Plc
11.2022 - Current

Consultant

Vodacom Lesotho
01.2021 - 03.2021

Specialist: Campaign Operations and Execution

Vodacom Tanzania Plc
12.2018 - 10.2022

Discover Graduate

Customer Value Management
10.2016 - 11.2018

Branch Manager

OLOTU Trading Company Limited
11.2015 - 09.2016

MBA -

Eastern and South African Management Institute (ESAMI)

BSc - Actuarial Sciences

University of Dar es Salaam (UDSM)

Advanced Certificate of Secondary Education (ACSE) - Advance Mathematics, Economics and Geography

Minaki High School

Certificate of Secondary Education -

Agape Lutheran Junior Secondary School

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Ford Stafford Buhoma