Emerson Bicá
Business Development Manager
Maputo
Summary
An accomplished Digital Marketing Specialist and Customer Strategist with a diverse skill set spanning SEO, Front-End Development, Copywriting, and Digital Marketing. Expertise includes building websites, utilizing CRM systems, and conducting insightful market research to drive business growth, ensure customer satisfaction, and maximize brand success through a holistic, customer-centric approach.
In 2024, participation in a transformative training program provided the foundation for becoming an innovative Business Development Manager. A proven track record of improving sales and expanding the customer base, combined with strong program management, strategic planning, and team leadership skills, ensures impactful results. Creative and successful team-building strategies, paired with exceptional communication abilities, foster sustainable growth and long-term success.
Overview
6
6
years of professional experience
7
7
years of post-secondary education
3
3
Certifications
3
3
Languages
Work History
Business Development Manager
A Transicao Verde
Maputo, Cidade De Maputo
01.2025 - Current
- Generate new business with marketing initiatives and strategic plans.
- Reach out to potential customers via telephone, email, and in-person inquiries.
- Negotiate and close long-term agreements with new clients in assigned territory.
- Increased client base by 100% through identifying new business opportunities and cultivating strong relationships with key decision-makers.
- Develop customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Conduct comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
- Monitor market trends and competitor activities to identify areas of potential opportunity.
Business Development Specialist
A Transição Verde
Maputo, Cidade De Maputo
10.2024 - 12.2024
- Conducted in-depth market research to identify emerging trends, competitive landscapes, and consumer preferences within the sustainable products sector
- Analyzed and interpreted large datasets using statistical tools, extracting key insights that informed product development and marketing strategies
- Produced comprehensive market reports highlighting growth opportunities, potential market segments, and competitive threats, aiding senior management in long-term planning
- Conducted thorough competitor analysis, identifying strengths and weaknesses to refine A Transição Verde's market positioning and differentiation strategies
- Came up with detailed plans to enhance sales management and prioritize long-term business goals.
- Conducted regular meetings with clients to build positive and productive relationships.
- Managed budget allocations effectively to maximize ROI on marketing initiatives while minimizing unnecessary expenses.
- Expanded client base by identifying and targeting new business opportunities through market research and analysis.
- Established long-term partnerships with key stakeholders, fostering trust and collaboration for mutual success.
- Expanded customer base by identifying needs, developing solutions and delivering client-centered products.
- Launched new products or services successfully by coordinating with internal teams to ensure seamless go-to-market execution.
Digital Marketing Specialist
TCRK Energy
Maputo, Cidade de Maputo
08.2022 - 09.2024
- Developed and executed data-driven digital marketing campaigns that resulted in a significant increase in online brand visibility and engagement
- Led the implementation of comprehensive SEO strategies, leading to a notable improvement in organic search rankings and website traffic
- Created compelling and tailored content for various digital channels, effectively conveying TCRK Energy's value proposition and driving audience engagement
- Leveraged social media platforms to foster brand awareness, engagement, and community growth, resulting in a substantial increase in followers and interactions
- Created social media content with innovative brand messaging to support new product launches.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
Web Developer & IT
Freelancer
Maputo, Cidade De Maputo
01.2019 - 12.2023
- Performed end-user needs assessments and procured appropriate hardware and software to satisfy requirements
- Planned website development, converting mockups into usable web presence with HTML, JavaScript, AJAX, and JSON coding.
- Updated and maintained virus protection software by performing system scans and removing detected viruses, spyware, and malware
- Coded websites using HTML, CSS, JavaScript, and jQuery languages.
- Provided front-end development support, creating visually appealing designs that aligned with brand standards.
- Enhanced user experience by implementing responsive web design and optimizing website performance.
Brand Strategist & Marketing Consultant
XIC Protocol Services Lda
Maputo, Cidade De Maputo
11.2022 - 04.2023
- Developed and executed comprehensive brand strategies that aligned with XIC Protocol Services' vision, resulting in a distinct and compelling brand identity
- Conducted thorough market research to identify target audiences, industry trends, and competitive positioning, informing effective brand differentiation strategies
- Collaborated closely with clients to understand their goals and objectives, tailoring marketing solutions that addressed their unique needs and challenges
- Implemented and monitored digital marketing campaigns across various platforms, optimizing performance through data analysis and continuous improvement
Customer Value Management
Multichoice Group
Maputo, Cidade De Maputo
01.2022 - 04.2022
- Monitored customer behavior and usage patterns to proactively identify and address issues that may impact customer retention
- Consulted database to understand and meet product and service needs with standard and customized solutions
- Contributed to a positive work environment with strong interpersonal skills and proactive teamwork attitude.
- Delivered exceptional customer service by proactively addressing concerns and fostering a positive experience throughout all interactions.
- De-escalated and resolved customer complaints with punctual, polite and professional service.
- Utilized advanced problem-solving skills when handling complex inquiries, ensuring satisfactory resolutions were achieved efficiently.
Education
Bachelor of Science - Computer Information Systems
ISCIM
Maputo, Mozambqiue 02.2019 - 12.2025
Skills
Certification
Digital Marketing
Timeline
Google Data Analytics
05-2025
Business Development Manager
A Transicao Verde
01.2025 - Current
Business Development Specialist
A Transição Verde
10.2024 - 12.2024
Data Manipulation in Phyton
06-2023
Brand Strategist & Marketing Consultant
XIC Protocol Services Lda
11.2022 - 04.2023
Digital Marketing Specialist
TCRK Energy
08.2022 - 09.2024
Digital Marketing
03-2022
Customer Value Management
Multichoice Group
01.2022 - 04.2022
Bachelor of Science - Computer Information Systems
ISCIM
02.2019 - 12.2025
Web Developer & IT
Freelancer
01.2019 - 12.2023
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